1. PURPOSE OF THIS POLICY

This privacy policy ("Privacy Policy") explains our approach to any personal information that we might collect from you or which we have obtained about you from a third party, including someone who has purchased a gift for you, and the purposes for and the basis on which we process your personal information. This Privacy Policy also sets out your rights in respect of our processing of your personal information.

This Privacy Policy will inform you of the nature of the personal information about you that is processed by us and how you can request that we delete, update, transfer it and/or provide you with access to it. This Privacy Policy is intended to assist you in making informed decisions when using the Sites and our Services. Please take a moment to read and understand it.

Please also note that this Privacy Policy only applies to the use of your personal information obtained by us, it does not apply to your personal information collected during your communications with third parties.

This Privacy Policy may vary from time to time so please check it regularly.

2. WHO ARE WE AND WHAT DO WE DO?

The Sites and our Services are operated by iCinema Cinemas ("we", "us" or "our").

ICinema Cinemas is the data controller responsible for your personal information obtained in connection with the provision of our Sites and Services in the United Kingdom.

ICinema Cinemas is an UK company with registered company number: 01915767 and whose registered office is at 8th Floor Vantage London, Great West Road, Brentford, TW8 9AG, United Kingdom.

3. HOW TO CONTACT US?

If you have any questions about this Privacy Policy, please contact us by:

• sending an e-mail to: customer.services@icinema.gmail.com; or
• calling us on: 0333 003 3477 (UK)
• post at: iCinema Customer Services Department, iCinema Cinemas, 8th Floor, Vantage London, Great West Road, Brentford TW8 9AG

4. WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE USE IT?

We obtain your personal information from the following sources:

• Directly from you, either in person (at our cinemas or otherwise), via our Sites, on our social media pages or when you contact us or someone contacts us on your behalf;
• Automated technologies, such as CCTV or other recording systems, cookies, server logs and other similar technologies;
• From our group companies and third party service providers in the course of providing their services to us in connection with your use of our Sites and Services. Please see section 7 "Who do we share your personal information with?" to find out more about these group companies and third party service providers;
• Providers of social media platforms (such as Facebook, Twitter and Instagram) where you share our content through social media, by liking us on Facebook, following or tweeting about us on Twitter; and
• Otherwise as explained below in this "What Personal Information do we collect and how do we use it?" section.

Our primary goal in collecting personal information about you is to: (i) verify your identity and age; (ii) provide our Services to you and carry out requests made by you on the Sites or in our cinemas; (iii) help us improve our products and services and develop and market new products and services; (iv) investigate or settle inquiries or disputes; (v) comply with any applicable law, court order, other judicial process, or the requirements of a regulator; (vi) enforce our agreements with you; (vii) protect the rights, property or safety of us or third parties, including our other customers and users of the Sites and at our cinemas; (viii) provide support for the provision of our Services; and (ix) use as otherwise required or permitted by law.

In particular, we use your personal information for the following purposes:

4.1. FULFILMENT OF PRODUCTS AND SERVICES

We collect and maintain personal information that is voluntarily submitted to us during the use of the Sites and/or our Services. We use the contact and payment details which are provided to us so that we can fulfil the supply of products and services which have been ordered from our Sites or in our cinemas. We will use contact information to send you service related communications relating to these orders. This includes your purchase of products and services, your registration for an account with us, your attendance at events hosted by us or our third party partners, your hire of our cinemas for your own events and the processing of returns and refunds. For example:

• Ticket bookings, gifts and other online purchases.

If you wish to book tickets through our Sites we will need to know your name, date of birth and your email address. We may also need this information when you make any other purchases via our Sites, such as ordering food, drink, or 3D glasses.

We use this Information to process and fulfil your orders and to send you service related emails for your booking or purchase. We may also use these details to send you a follow-up service email after your cinema visit, to check that you were satisfied with our service.

If you choose to pay for your purchases on our websites by credit, debit or charge card those payments will be processed by our payment provider rather than by us. If you use a iCinema gift card, e-gift code or other promotional code to pay for your purchases those payments may be processed by our gifts and promotions service providers rather than by us.

We may also receive part of the payment details such as your name, email address and some of the digits of your payment card number from our payment processor. These will be used to help connect your payment with your booking on our Site and may also be used by us if we provide you with a refund.

What is our legal basis?

It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you such as your contract with us for your ticket or gift purchase. It is in our legitimate interest to use personal data of a gift recipient in order to provide them with the gifts purchased for them.

4.2. VERIFY THE AGE OF PERSONS USING OUR PRODUCTS AND SERVICES

We welcome children and young people to our cinemas. However, some of our Services and features available on our Sites (including online ticket booking, accessing age restricted films) have age restrictions attached to their use.

This means that we need to ask you to provide your date of birth and, where our products or services are being purchased as a gift, the date of birth of the recipient of the gift.

We may also use your date of birth to understand more about our customers (see the "Customer Insight and Analysis" section for more details about our use of your personal information for this purpose).

What is our legal basis?

Where we use your personal information to verify you or the person receiving our Services meets any age restrictions which we have set, it is in our legitimate interests to do so. Where we use your date of birth to prevent you from accessing age restricted films, we do so because this is necessary for us to comply with legal obligations to which we are subject. When you use our Services, it is also necessary for us to process your personal information for the purpose of performing our contract with you.

4.3. PROVIDING AND ADMINISTERING MY ICINEMA ACCOUNTS

If you register for a My iCinema account we will ask you to provide your name, date of birth and e-mail address. We will also ask you to provide a username and a password for your My iCinema account. You can update and amend the contact details and some other personal information we hold about you at any time through your My iCinema account.

We will use this personal information to provide you with the online functions available within the My iCinema account and apps, including facilitating your purchase of our products and services via your My iCinema account and/or the apps. This personal information is also used to identify you when you visit and interact with other areas of our Sites (see the "Customer Insight and Analysis" section for more details about our use of your personal information for this purpose).

You can also ask for your payment card details to be securely stored by our payment services providers, who process payments and store all credit and debit card details on our behalf, to help speed up the online booking process for you.

What is our legal basis?

It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you such as your contract with us for your use of a My iCinema account.

4.4. PROVIDING OUR REWARD MEMBERSHIP SCHEME

If you purchase a Reward membership for yourself or as a gift for another person, we will collect and use personal information about you and, if applicable, the gift recipient, in accordance with the purposes described in Sections 4.1 to 4.3 of this Privacy Policy. In addition, we will also ask you to provide your postal address and telephone numbers (or those of the gift recipient), so we know where to send the Reward card and how to get in touch if we need to speak with you (or the gift recipient) about the Reward membership account. You will also need to provide us with a photo of yourself or, if applicable, the gift recipient, which will be printed on the Reward card and used to verify the identity of the person who uses the Reward card and for fraud prevention purposes. If you choose to pay the Reward membership subscription fee by monthly direct debit we will need your bank details, in addition to your payment card details, to set up your direct debit and take payment from you.

Where you use your Reward card to obtain discounts or benefits from our third party partners, we may receive personal information about your use of your Reward card from these third party partners. Please see the "Customer Insight and Analysis" section for more details about how we use the personal information that we receive from our third party partners.

If you purchase a Reward membership for someone else as a gift, we will still need some details about you (so we can contact you about your gift and you can pay) but we will also ask for the details of the person who will be the Reward member. Where you submit personal information about that person to us, you confirm that you have all necessary permissions and consents to do so (including the consent of the Reward member’s parent or guardian, if they are under 18). We will also let the Reward member know that you have bought them Reward membership as a gift and provided us with personal information about them.

To book tickets in advance using your Reward Card and to manage your Reward membership online (including your email and text marketing preferences and online unsubscribe functions), you will need to set up a My iCinema account (if you haven’t already got one) and link it with your Reward membership account. Please see the "Providing and administering My iCinema accounts" section for further details.

As a part of your Reward membership, we will use your contact details to send you service communications, including information about your membership such as renewal reminders, account information and membership summaries and sometimes details of new cinema openings or changes or additions to our selection of Reward partners, the latest films as well as hints and tips on how to make the most of your membership (for example a series of messages about how and where to use your Reward Card when you first join Reward). In addition, where we have a lawful right to send you marketing communications, we will also send you marketing relating to your Reward membership. Please see the "Marketing communications" section for further information.

What is our legal basis?

Where you have purchased an Reward membership for yourself or as a gift for someone else, it is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you such as your contract with us for your purchase or use of Reward membership. It is in our legitimate interest to use your photograph for identification purposes, to help ensure the Reward scheme is used fairly and for fraud detection and prevention purposes.

Where an Reward membership has been purchased as a gift, it is in our legitimate interest to use personal data of a gift recipient in order to provide them with the gift which has been purchased for them.

4.5. CUSTOMER SERVICES

Our Sites and our cinemas use various user interfaces to allow you to request information about our products and services: these include printed and electronic enquiry forms, dedicated email addresses, our social media pages and a telephone enquiry service. Contact information may be requested in each case, together with details of other personal information that is relevant to your customer service enquiry. This information is used in order to enable us to respond to your requests.

What is our legal basis?

It is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best customer service we can to you.

4.6. COMPETITIONS, PRIZE DRAWS AND OTHER EVENTS AND PROMOTIONS

From time to time, we may run prize draws, prize competitions and other promotions on our Sites, on our social media accounts and/or in our cinemas. We may also run events at other locations. For the purposes of administering such promotions and events, we may process your name, contact details (including email address, postal address and/or telephone number), social media handle (if relevant) and any other personal information volunteered by you in your promotion entry. For certain competitions and events, we may process and publicise images, videos or sound recordings that you volunteer to us.

What is our legal basis?

It is necessary for us to use your personal information to perform our obligations in accordance with any contract that we may have with you (e.g. the terms and conditions applicable to the promotion) or it is in our legitimate interest to use your personal information to enable you to participate in any prize draws, prize competitions and other promotions. We will only use photographs we take of you at events where we have your consent to do so.

4.7. YOUR FEEDBACK ABOUT OUR PRODUCTS AND SERVICES

From time to time we will contact you to invite you to provide feedback about our products and services in the form of online or in-cinema surveys. We use this information to help us improve the quality of service provided by our staff and in our cinemas. We also use your feedback to monitor the quality of our products and services and to assist with the selection of future product and service lines.

What is our legal basis?

It is in our legitimate business interests to use the information you provide to us in your feedback for the purposes described above.

4.8. CUSTOMER INSIGHT AND ANALYSIS

We analyse your contact details and other information provided by you during your use of the Sites and our Services, including your date of birth, with other personal information that we collect or observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas, such as the products and services you have purchased or viewed.

If you are a Reward member, we may also receive information from third party partners about your use of your Reward card when purchasing or using our third party partner’s products or services.

Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Sites, or from your mobile. This includes the following:

• an IP address to monitor Sites traffic and volume;
• a session ID to track usage statistics on our Sites;
• information regarding your personal or professional interests, demographics, buying habits, experiences with our products and contact preferences.

Our web pages and e-mails contain "cookies".

In some of our e-mail messages, we use a "click-through URL" linked to certain websites administered by us or on our behalf. We may track click-through data to assist in determining interest in particular topics and measure the effectiveness of these communications. Please see our "Cookie policy" for further information.

This information is used to create profiles and insights about your cinema habits and the cinema habits of our other customers and helps us to get to know our customers better. Where we have your consent to do so, we will also use your location data for customer insight purposes.

By using this information, we are able to measure the effectiveness of our content and how visitors use our Sites and our Services. This allows us to learn which pages of our Sites are most attractive to our visitors, which parts of our Sites are the most interesting, how customers use our Services and what kind of offers our registered users like to see.

We also use this information to help us with the selection of future product and service lines, cinema, website and app design and development, to identify appropriate partners whose offers we might obtain for you as an iCinema customer and to remember your customer preferences.

We also use this information for marketing purposes (see the "Marketing communications" section below for further details).

What is our legal basis?

Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our "Cookie policy" for further details.

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other customers.

We will only use your location data for customer insight purposes where we have your consent to do so.

4.9. MARKETING COMMUNICATIONS

We carry out the following marketing activities using your personal information:

• Email and text marketing:

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas (see the "Customer Insight and Analysis" section above for more details of the information collected and how it is collected) and/or your email address to send you marketing communications by email, where you have consented to receive such marketing communications, or where we have another lawful basis to do so.

What is our legal basis?

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes. We will only send you marketing communications via email where you have consented to receive such marketing communications, or where we have a lawful right to do so.

• Online personalised advertising:

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas (see the "Customer Insight and Analysis" section above for more details of the information collected and how it is collected) to provide you with personalised online advertising.

What is our legal basis?

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

• Social media remarketing:

We use information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas (see the "Customer Insight and Analysis" section above for more details of the information collected and how it is collected) to provide you with personalised advertising on social media channels operated by Facebook and/or Google where you are a registered user of such services.

We do this using Facebook Customer Audiences and/or Google Customer Match respectively. Please note that such activity requires that we share your encrypted email address with Facebook and/or Google and is also subject to the privacy choices you have elected to make on such services.

What is our legal basis?

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

• Social media insight:

Where you are a registered user of Facebook, or of a Google service, we will use your email address in an encrypted format to enable Facebook and Google to find other registered users of their services that share similar interests to you based on:
- information that we observe about you from your interactions with our Sites, our email communications to you and/or with our products and services in our cinemas (see the "Customer Insight and Analysis" section above for more details of the information collected and how it is collected); and
- the information Facebook and/or Google hold about you.

We do this using Facebook Lookalike Audiences and/or Google Similar Audience respectively. Please note that such activity is subject to the privacy choices you have elected to make on such services.

What is our legal basis?

Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information for marketing purposes.

• Use of Anonymised Personal Information:

Where your personal information is completely anonymised, we do not require a legal basis to use it as the personal information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required. Please see our "Cookie policy" for further details.

4.10. BUSINESS ADMINISTRATION AND LEGAL COMPLIANCE

We use your personal information for the following business administration and legal compliance purposes:

• to comply with our legal obligations;
• to protect our business and your accounts from fraud and other illegal activities
• to enforce our legal rights;
• protect rights of third parties; and
• in connection with a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.

What is our legal basis?

Where we use your personal information in connection with a business transition, enforce our legal rights, or to protect the rights of third parties it is in our legitimate interest to do so. For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us such as a court order.

4.11. HEALTH AND SAFETY

We may use your personal information which is gathered for health and safety purposes including any accident report or claim log in respect of an accident or incident which occurs in one of our cinemas. As this may be data relating to your health it could fall within special categories of data which is defined under relevant data protection legislation as including personal data revealing racial or ethnic origin, religious beliefs and data concerning health (as well as various others). We may also use this information to establish, exercise or defend any legal claim in relation to the accident or incident, including sharing this information with our insurance providers.

What is our legal basis?

Where we use your personal information in connection with an accident or incident as described above it is in our legitimate interest to do so and to comply with our legal obligations. Where this includes use of special categories of data it is necessary for the purposes of carrying out our obligations and exercising specific rights relating to relevant social protection law which may include health and safety and/or occupiers liability legislation. In addition where we also process special categories of data to establish, exercise or defend any legal claim we do so because it is necessary to process it for these purposes.

4.12. OTHER PURPOSES

Any other purposes for which we wish to use your personal information that are not listed above, or any other significant changes we propose to make to the existing purposes will be notified to you using your contact details. Alternatively, we may provide details to you of the new or amended purpose and our legal basis for processing it at the time of collecting your personal information for that particular purpose.

5. HOW DO WE OBTAIN YOUR CONSENT?

Where our use of your personal information requires your consent, you can provide such consent:

• at the time we collect your personal information following the instructions provided; or
• by informing us by e-mail, post or phone using the contact details set out in this Privacy Policy.

The legal basis of consent is only used by us in relation to processing that is entirely voluntary – it is not used for processing that is necessary or obligatory in any way.

You may at any time withdraw the specific consent you give to our processing your personal data. Please see "How to access your information and your other rights" section below for more details. Please note even if you withdraw consent for us to use your personal data for a particular purpose, we may continue to process your personal data for other purposes where we have a legal right to do so.

6. OUR USE OF COOKIES

Our Sites use certain cookies of which you should be aware. Please see our "Cookie policy" to find out more about the cookies we use and how to manage and delete cookies.

7. WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?

We may share your personal information for the purposes described in section 4 of this Privacy Policy:

• internally with other companies in our group (which means our subsidiaries and our ultimate holding company (iCinema Group plc) and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006); and
• externally with third party service providers.

The categories of third party service providers that we share your personal information with are:

• providers of ticketing systems;
• suppliers of systems and services that help us provide and administer our gift products;
• scheme administrators who help us operate our Reward scheme;
• payment processors;
• delivery companies;
• providers of customer service and call centre functions;
• suppliers who host, provide, manage, support or administer certain aspects of our websites, phone booking service, IT systems and data centres;
• providers of customer surveys and customer insight analytics;
• suppliers of email, online and social media advertising and other marketing systems and services;
• third parties who help us to run or administer competitions or deliver prizes;
• third parties who host our events;
• with our professional advisers such as our lawyers, accountants, health and safety consultants and insurance brokers for our business administration and legal purposes;
• debt collection agencies and others for the purposes of enforcing any agreements that we have with you;
• any other third party where we are obliged to, or permitted to do so, by law, court order or to comply with any search warrant or similar instrument presented to us by any law enforcement, government officer or regulatory authority;
• in the event that our business is sold or integrated with another business, our lawyers, and other professional advisers, any prospective purchasers' lawyers and professional advisers, and any prospective purchaser (subject to duties of confidentiality).

8. TRANSFERS OF YOUR PERSONAL INFORMATION OVERSEAS

8.1. INTERNALLY WITHIN OUR GROUP

We transfer your personal information within our group as described in section 7.

The use of your personal information is governed by an intra-group agreement and although we do not routinely transfer your personal data from the EEA to a non-EEA jurisdiction if we do so in the future we will ensure that there is a lawful basis for transferring personal information outside the EEA, this may include use of EU "model clauses" which have been approved by the European Commission.

8.2. TO EXTERNAL THIRD PARTIES

Some of the third parties that we describe in section 7 may be located outside of the EEA or may otherwise transfer your personal data outside of the EEA.

Where we transfer your personal data to external third parties, we take appropriate steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy and all applicable laws.

In respect of transfers of your personal information outside of the EEA, this means that we will ensure that there is a lawful basis for transferring personal information outside the EEA. Our standard practice is to use "model clauses" which have been approved by the European Commission for such transfers. We may also rely on other mechanisms where appropriate, including reliance on a third party’s "binding corporate rules" or "EU-US Privacy Shield" certification.

9. THIRD PARTY LINKS AND SERVICES

Our Sites contain links to third party websites and services, including those of our third party partners. Please remember that when you use a link to go from our Sites to another website or you request a service from a third party, this Privacy Policy no longer applies.

Your browsing and interaction on any other websites, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.

We do not monitor, control, or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This Privacy Policy applies solely to personal information collected by us through our Sites and Services and does not apply to these third party websites and third party service providers.

10. HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?

Whenever we collect or process your personal data we will usually keep it for one year after our last interaction with you or otherwise in accordance with our data retention policy, pursuant to which we do not retain personal data for longer than is necessary for the purposes for which it is collected. We will keep personal data you give us in relation to any contract that we have with you for seven years. If your information is only useful for a short period e.g. for specific marketing campaigns, we may delete it. At the end of that retention period, your data will either be deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning. We keep the length of time that we hold your personal data for under review.

11. CONFIDENTIALITY AND SECURITY OF YOUR PERSONAL INFORMATION

We are committed to keeping the personal information you provide to us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration.

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

• unauthorised access;
• improper use or disclosure;
• unauthorised modification; and
• unlawful destruction or accidental loss.

All of our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users of our Services.

12. HOW TO ACCESS YOUR INFORMATION AND YOUR OTHER RIGHTS

You have the following rights in relation to the personal information we hold about you. You can exercise these rights by contacting us using the contact details set out in Section 3 of this Privacy Policy or using any other method described below:

• Your right of access:

If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

• Your right to rectification:

If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it rectified. If we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

If you have a My iCinema account, you can log in and amend your contact details and email whenever you like.

• Your right to erasure:

You can ask us to delete or remove your personal information in some circumstances such as where we no longer need it or if you withdraw your consent (where applicable). If we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

• Your right to restrict processing:

You can ask us to "block" or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it. It won’t stop us from storing your personal information though. We’ll tell you before we lift any restriction. If we’ve shared your personal information with others, we’ll let them know about the restriction where it is possible for us to do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

• Your right to data portability:

With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

• Your right to object:

You can ask us to stop processing your personal information, and we will do so, if we are:
- relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or
- processing your personal information for direct marketing.

You can ask us to stop sending you marketing communications sent to you by email at any time by using the "opt-out" or "unsubscribe" link that we will present to you in the marketing communication. Please note that it may take us a few days (but usually no longer than 14 days) to ensure our marketing systems are updated and during this period you may still receive marketing communications from us.

• Your rights in relation to automated decision-making and profiling:

You have the right not to be subject to a decision when it’s based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.

• Your right to withdraw consent:

If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

• Your right to lodge a complaint with the supervisory authority:

If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to relevant Supervisory Authority which, in relation to provision of our Sites and Services in the UK, the supervisory authority is the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

13. CHANGES TO THIS PRIVACY POLICY

To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We will post any changes on our Sites to keep you aware and if you are a Reward member or have a My iCinema account we will notify you by e-mail of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.

1. INTRODUCTION

We use cookies on our Website and in our mobile apps for identification and analysis purposes. By using the Website you consent to the storing and accessing of cookies on your device.

This cookie policy ("Cookie Policy") is intended to inform you how we use "cookies" and similar technologies and to assist you in making informed decisions when using our Website. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy.

When you are using our Website at www.icinema.com, "we" means iCinema Cinemas. We are part of the iCinema brand to operate iCinema Cinemas and the Websites. Please see our Privacy Policy to find out more about us.

Cookies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies may include the date and time of visits and how you are using our Website.

Cookies are used by iCinema Cinemas as part of our Website and they are also used by some of our third party partners.

For the purposes of the remaining sections of this Cookie Policy we will refer to all technologies using the above features as "cookies".

2. YOU CONSENT TO ICINEMA CINEMAS USING COOKIES

By continuing to use our Website you are deemed to consent to our use of the cookies described in this Cookie Policy. If you do not consent to Cineworld Cinemas using cookies then please read the next section.

3. YOU CAN BLOCK COOKIES

You can block the use of cookies by activating the relevant settings in your browser or by following the links below.

4. WHAT HAPPENS WHEN YOU BLOCK COOKIES?

In order to use some parts of our Website you will need to accept cookies. If you choose to withhold consent, or subsequently block cookies, some aspects of our Website may not work properly and you may not be able to access all or part of our Website.

5. WHAT WE DO WITH COOKIES?

• Strictly Necessary Cookies:

We use cookies where they are essential for the operation of the Website, for example to remember that you are signed in to the Website.

• Session Cookies:

We use cookies to allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.

• Analytics:

We use "analytics" cookies. These, along with other information, allow us to calculate the aggregate number of people using the Website and which features of our Website are most popular.

We use this information to improve the Website. We do not generally store any Information that you provide to us in a cookie.

• Social Media:

We use cookies to personalise your interaction with social media, such as Facebook [and others]. Such cookies recognise users of those social media sites when you view social media content on our Website. They also allow you to quickly share content across social media, through the use of simple "sharing" buttons.

Our Website also contains features that enable you to use your Facebook account to sign in and create/maintain an account with us and to enable us to store your content. This involves the use of cookies.